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| Term | Definition |
|---|---|
| Gadget | A gadget is a device that has a useful specific practical purpose and function. Gadgets tend to be more unusual or cleverly designed than normal technology. In some circles the distinction between a gadget and a gizmo is that a gizmo has moving parts, whereas a gadget need not have them. |
| GAP | Google Advertising Professional - a program which qualifies marketers as being proficient AdWords marketers. |
| Gateway | A hardware or software that serves as an entrance or access to another system. |
| GoogleBot | Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated with ad targeting. |
| Gross Margin Return On Investment | A measure of inventory productivity that expresses the relationship between your total sales, the gross profit margin you earn on those sales, and the number of dollars you invest in inventory. |
| Guestbook Spam | A type of low quality automated link which search engines do not want to place much trust on. |