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| Term | Definition |
|---|---|
| Earnings Per Click | Many contextual advertising publishers estimate their potential earnings based on how much they make from each click. |
| Editorial Link | Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered. Many paid links, such as those from quality directories, still count as signs of votes as long as they are also associated with editorial quality standards. If they are from sites without editorial control, like link farms, they are not likely to help you rank well. Using an algorithm similar to TrustRank, some search engines may place more trust on well known sites with strong editorial guidelines. |
| EIN | Employer Identification Number - An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity. Most businesses need an EIN. You may apply for an EIN in various ways, including online. |
| Everflux | Major search indexes are constantly updating. Google refers to this continuous refresh as everflux. In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating index Google no longer does what was traditionally called a Google Dance. |
| Exit Interview | Written or verbal conversation with a departing employee that show why the employee is leaving and how the business is viewed by others. |
| External Link | Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search engines understand what your site is about. If you link out to lots of low quality sites or primarily rely on low quality reciprocal links some search engines may not rank your site very well. Search engines are more likely to trust high quality editorial links (both to and from your site). |