|
|
| Term | Definition |
|---|---|
| Conversion Rate | Conversion rate refers to the percentage of visitors who take a desired conversion action. From an eCommerce perspective, this typically refers to the number of shoppers to your site who convert into buyers. |
| Cookie | Small data file written to a user's local machine to track them. Cookies are used to help websites customize your user experience and help affiliate program managers track conversions. |
| Coupon | A promotional tool in the form of a document that can be redeemed for a discount when purchasing goods or services. Coupons feature specific savings amount or other special offer to persuade consumers to purchase specific goods or services or to purchase from specific retailers. |
| CPA | Cost Per Action - The effectiveness of many other forms of online advertising have their effectiveness measured on a cost per action basis. Many affiliate marketing programs and contextual ads are structured on a cost per action basis. An action may be anything from an ad click, to filling out a lead form, to buying a product. |
| CPC | Cost Per Click - Many search ads and contextually targeted ads are sold in auctions where the advertiser is charged a certain price per click. |
| CPM | Cost Per Thousand Ad Impressions - Many people use CPM as a measure of how profitable a website is or has the potential of becoming. |
| Crawl Depth | How deeply a website is crawled and indexed. Since searches which are longer in nature tend to be more targeted in nature it is important to try to get most or all of a site indexed such that the deeper pages have the ability to rank for relevant long tail keywords. A large site needs adequate link equity to get deeply indexed. Another thing which may prevent a site from being fully indexed is duplicate content issues. |
| Crawl Frequency | How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores and limited link authority. Sites with highly artificial link authority scores (ie: mostly low quality spammy links) or sites which are heavy in duplicate content or near duplicate content (such as affiliate feed sites) may be crawled less frequently than sites with unique content which are well integrated into the web. |
| CRM | Customer Relationship Management - Customer Relationship Management (CRM) is a business strategy designed to reduce costs and increase profitability by strengthening customer loyalty. |
| CSS | Cascading Style Sheets - A method for adding styles to web documents. Note: Using external CSS files makes it easy to change the design of many pages by editing a single file. |
| CTR | Click-through Rate - the percentage of people who view click on an advertisement they viewed, which is a way to measure how relevant a traffic source or keyword is. Search ads typically have a higher clickthrough rate than traditional banner ads due to being highly relevant to implied searcher demand. |
| Cyber Monday | Cyber Monday is one of the busiest shopping days of the year for online retailers. Retailers notice a spike in sales on this day as many consumers who were too busy to shop over the Thanksgiving weekend or did not find what they were looking for, headed to the web on Monday from work or home to find bargains. |
| Cyberspace | A term used to refer to the WWW or the resources available on the internet. |
| Cybersquatting | Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand. |