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| Term | Definition |
|---|---|
| Authority | The ability of a page or domain to rank well in search engines. Five large factors associated with site and page authority are link equity, site age, traffic trends, site history, and publishing unique original quality content. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authorities and overall authority across the entire web. Sites may be considered topical authorities or general authorities. For example, Wikipedia and DMOZ are considered broad general authority sites. This site is a topical authority on eCommerce and eBusiness, but not a broad general authority. |
| Auto Responder | Automated program that acknowledges receipt of an email message to a particular address, and then replies back with a pre-written reply email to the sender. Commonly used to communicate when you are away, when they can expect an answer or confirmation that an email has been received. |
| Automated Bid Management Software | Pay per click search engines are growing increasingly complex in their offerings. To help large advertisers cope with the increasing sophistication and complexity of these offerings some search engines and third party software developers have created software which makes it easier to control your ad spend. Some of the more advanced tools can integrate with your analytics programs and help you focus on conversion, ROI, and earnings elasticity instead of just looking at cost per click. |
| Average Inventory Cost | Product price minus coupons or discounts, plus freight and applicable taxes. The average can be found by adding the beginning cost inventory for each month plus the ending cost inventory for the last month in a period. If attempting to calculate for a season, divide by 7. If you are calculating for the year, divide by 13 instead. Typically used when calculating Gross Margin Return on Investment (GMROI). |